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The Origin of Tailored Elastic Waistband Veshti & Lungi With Drawstring
During my college days in 2010 at NIFT Delhi, we had to wear our traditional state garment for a fashion history class. That was the first time I remember wearing a veshti as an adult. I wore a Tamil...
View ArticlePurushu Arie’s Sustainability Sequence (PASS)
The Purushu Arie’s Sustainability Sequence (PASS) framework prioritises sustainability as a sequential process: systemic (primary), structural (secondary), and personal (tertiary). At the systemic tier...
View ArticlePurushu Arie’s Sustainable Fashion Affordability Paradox Loop
Purushu Arie’s Sustainable Fashion Affordability Paradox Loop is a framework that illustrates a critical cycle in the fashion industry: Without socio-economic equality, ethical production practices...
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Influence of Caste in Clothing Through the Ages
In March 2022, a scheduled caste man was killed for sporting a moustache. Scheduled caste men getting lynched and murdered for sporting a moustache isn’t any stray incident, but a recurring inhumane...
View Article10 Tips for Young Fashion Design Students & Aspirants
Fashion design aspirants and students have endless questions about what lies ahead. As someone who has worked in the fashion industry for almost a decade in various roles from designer to educator, I...
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Lungi vs Vetti – Caste & Class Prejudice in Clothing of Thamizh Cinema
A look at how caste & class dynamics influenced the portrayal of lungi & vetti in Thamizh cinema. There is a stark contrast in portrayal of the lungi and vetti in Thamizh cinema. The white...
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Past, Present, & Future of Gender-Fluid Fashion & Clothing | TEDxChennai 2018
Past, Present, & Future of Gender-Fluid Fashion & Clothing "Products do not have a gender identity, our minds do." - Purushu Arie, TEDxChennai 2018 Purushu Arie founded India's first exclusive...
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Trickle Up vs Trickle Down Fashion Trends – Through the Gaze of Inclusivity
Trickle Down Fashion Trends Trickle down fashion trends originate from elite sections of the society and trickles down to masses. Trickle down fashion trends are expensive upon introduction so that...
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Genderless, Casteless, & Classless Fashion
arrow_downward Construct: Technical & Sustainable Upgrades Key silhouettes of Purushu Arie includes pre-tailored saris, vaettis, and lungis with quirky functional upgrades. SHOP Protect: Nature...
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Inclusive Intersectional Fashion
The term intersectionality was coined by black feminist scholar KIMBERLE WILLIAMS CRENSHAW. INCLUSIVEINTERSECTIONALFASHION MALINI & VINOTHPhotography: A KUMAR INCLUSIVITY Intersectional...
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Costumes and Clothing of Keezhadi’s Vaigai Valley Civilisation
Keezhadi Excavation Site | Image: Department of Archaeology, Government of Tamil Nadu Madurai, also described as “Athens of South India” due to its ancient cultural heritage, is home to various...
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Origin of Clothing of Early Hominids: Who Invented & Why Wear?
“Gender-Neutrality is the default settings involved in the origin of clothing.” – Purushu Arie Image: ScienceMe Clothing: Item(s) used to cover/enclose the body. Clothing: A Survival Reaction to...
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Gandhian Handlooms – Revival of Typewriter Culture in 5G era
Handlooms at Banaras, India Gandhi adopted Khadi as a political iconography in protest against British mill-made cotton. In the 21st century, Gandhi’s anti-Colonial Swadeshi politics are garnished...
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Influence of Caste System in Clothing – Ancient India
EARLIEST MIGRATIONS TO INDIA Most studies point out that modern Homo Sapiens developed in Africa some 200,000 years ago. Dating the earliest human migration to Indian mainland remains a matter of...
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Lungi Breaking Off Chains
SHOP LUNGI BREAKING OFF CHAINS I wore this lungi to TEDxChennai where the crowd hooted & cheered when I commenced the talk with a vanakkam. I've always pondered over how fashion fades but some...
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2019 – Are Indian Men Ready To Wear Gender Neutral Fashion?
Prior to 2015, you were more likely to hear about androgynous fashion than gender neutral fashion in India. Androgynous gender expression sits right in centre of a spectrum described as masculine...
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Athleisure Kurta – Upcycle Old Clothes
Athleisure Kurta by Purushu Arie | Photo: Rajesh Thanikachalam | Location: Thirsty Crow, Chennai Used clothes taking up space in your drawer don’t always remain in donation worthy condition. Given...
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Gender Neutrality of Traditional Thamizh Clothing
Did you know that Thamizh men and women dressed alike than different for most part of the clothing history? In association with Vitamin Stree, I illustrated three examples of gender fluid costume...
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Diet Influencer Is Calling Out Paid Influencer Bot Following
From Diet Prada to Diet Sabya – calling out mediocrity on web is totally IN. Diet Influencer who credits their inspiration to Diet Sabya, is calling out the fake paid bot following scams of Indian...
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Changing Directions
Photo: Kumar, Model: Hemanth Sharma, Costume & Styling: Purushu Arie The shape of circle is often attributed to life. A circle seems way too orderly for the chain of random events that...
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