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Marijuana & Mini Militia: Youth Culture’s Moment of Greenery
High fashion is getting higher, quite literally! Alexander Wang FW16 | Image: Dazed Digital Pot leaf motifs from Alexander Wang’s FW16 collection set the message straight: cannabis can be chic....
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Reinventing Easter Fashion for Kids
Reinventing the self sometimes involves sauntering unexplored roads. The only time I wrote about kidswear styles in this fashion blog was when I shared kids fashion illustration back in fashion college...
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Bride’s Guide to Diamond Jewellery for Weddings
A daughter’s first style inspiration is none other than her mother. A mother’s collection of saris, pearls, diamonds, and makeup never cease to fascinate daughters. While growing up, wanting to dress...
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And I Ended Up Correcting The Job Interviewer….
DriesVanNoten SS17 Speaking in terms of financial returns, Chennai isn’t among the ideal cities to work as an independent fashion blogger. I’ve been taking up various styling and fashion design...
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#PurushuArieBridal x TAILORMAN + [GIVEAWAY]
Gown: Purushu Arie, Tuxedo: Tailorman, Styling: Purushu Arie, Photography: Rajesh Thanikachalam, MUA: Anusha Swamy The essence of marriage lies beyond the ring worn or paper signed. It is the union of...
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2017 Style Upgrade – The New Metrosexual Man
Marc Schulze by Sharif Hamza for Dazed & Confused Magazine The metrosexual look is dead. Well, almost dead. But what has survived is yet the boldest and most flamboyant subtribe of metrosexual...
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Blog Anniversary – Eight Years of Fashion Blogging!
Echoes of a far-flung memory drifted through labyrinth of time and rang the alarm of blog anniversary. A late alarm but nevertheless, I’ve carried the tag of a fashion blogger for eight years in a row...
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#StyledByPurushuArie SHIRIDI SHELTERS THEATRICAL
VIEW CONCEPT SKETCH What else can breathe in verve like the magnificent aroma of morning coffee and opening the door to new beginnings? Designing costumes for a theatrical commercial was still a road...
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Video: Purushu Arie Gets Candid on Gender Neutrality, Nudity & Arts
GENDER TALKS Direction: Anusuya Vasudevan Video: Sandeep Purushu Arie Gets Candid on Gender Neutrality, Nudity & Arts. The post Video: Purushu Arie Gets Candid on Gender Neutrality, Nudity &...
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Gender Fluid Looks Mixing Men’s Apparel and Women’s Shoes
It can actually be fun and adventurous experience to shop from the opposite gender’s collection. Whether labelled as men’s or women’s, it’s the well put look which makes a difference. A centrepiece...
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The Political Statement Inherent in Style Statement: Early Indian Politicians
Ambedkar proudly wore his blue suit. In contrast, MK Gandhi gave up luxurious suits in favour of loin cloth. Nehru was among the first Indian men to feature in Vogue magazine. Indian nationalist...
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Biggest Shoe Trends Guys Wore in Last 10 years
Our choices revolve around one question – what’s next? We so badly yearn to uproot the old and bring in something fresh to the table. We all crave change and it’s amazing when you watch the change...
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Schrodinger’s Catwalk: The Paradox of Empowerment in Fashion
A trans-person concluded the fashion show? Fine, that does empower the movement fighting intolerance towards trans-people. But no beating around the bush: The attributions to empowerment in fashion...
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Wash & Care Instructions For Handloom & Handwoven Clothes
Your handloom and handwoven garments need dry cleaning when: It’s made of silk or wool. They feature decorative trims. The clothes feature stiff & stabilising seam finish which water may ruin. You...
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Decoding Rick Owens Spring Summer 2018
via Businss of Fashion My first reaction was: Wow! Comme des Garcons looks are out? But the BOF FB update read Rick Owens. Duh! We’d have seen vivid and rich textile textures and more importantly...
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Gender Neutral Wedding: Skip the Sexist Customs
Whether you’ve already found the right partner or not, every wedding you attend adds to the expectations going into your own wedding day. You’ve possibly dreamt of a honeymoon stay at a top-tier luxury...
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Why We Wear What We Wear?
This is Kumar. Kumar wears shirt & neck tie to work. COOL! This is Jane. Jane has a neck, BUT, DA FUQ! no neck tie at wrok? WHY? And.. why is this Indian lady wearing Kanye West Winter 1901?...
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#AskPurushu
Most Indians relate to how mothers and grandmas prudently match their blouse material with sari. The ubiquitous sari-blouse greatly influenced the crop tops I designed in my recent gender neutral...
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Economist’s Cult Question: Why Aren’t Millennials Buying Diamonds?
Image: Lili Murphy Johnson Period Blood Jewellery So far the narrative was: diamond jewellery is the ultimate symbol of luxury. Every millennial is sold million dollar dreams. So the million dollar...
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How To Tell: A Man’s Watch Different From A Woman’s
Which of the above watches belong to women? What kind of mysterious witchcraft makes men’s watches different from women’s watches? Women’s watches are specifically designed to ease period cramps? Oh,...
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