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RED CROP TOP
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RED CROP TOP
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CHOKE COLLAR
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CHOKE COLLAR
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BELL SLEEVE BLOUSE
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BELL SLEEVE BLOUSE
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BEYOND BINARY
BEYOND BINARY
Beyond Binary envisions birth of non-conforming pluralist energy in a collectivism setting. Absolute opposites of dualism synchronize a spectrum that isn’t binary anymore. Binary perspective of black and white is merely polar ends of a larger spectrum shaded in greys. Purushu Arie’s capsule collection is a confluence of binary opposites that alters absolutist thought dimensions. Curves and angular lines, pinstripes and ruffles, functionality and vanity, femininity and masculinity – all elements come together in plurality to shape the label’s post-Genderism aesthetics.
Set in neither day nor night, Chennai based fashion photographer Rajesh Thanikachalam captures a gender transitional visual narrative concluding at the nightfall. Starring non-binary filmmaker Shailaja Padindala, Beyond Binary captures the fluidity of gender through gender neutral clothes designed by Purushu Arie.
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