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Custom Portraits by Purushu Arie
Illustrations by PURUSHU ARIE CUSTOM PORTRAITS Customise your photographs into hand drawn portraits by Purushu Arie. How It Works 1. Place an order. 2. Email your photo. 3. Receive your custom...
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Beyond Binary
RED CROP TOP RED CROP TOP CHOKE COLLAR CHOKE COLLAR BELL SLEEVE BLOUSE BELL SLEEVE BLOUSE BEYOND BINARY BEYOND BINARY Beyond Binary envisions birth of non-conforming pluralist energy in a collectivism...
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#AskPurushu
When I compared the fee structure of fashion colleges across India a decade ago, NIFT clearly stood out with the best balance of quality and money. NIFT, being a government autonomous body admits...
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5 Types of Plagiarism in Fashion Explained Through Diet Sabya & Desi Dior
I was literally laughing out loud reading the captions of Diet Sabya. Only a week in prior, I had stumbled on Desi Dior calling out plagiarism in fashion. Given the popularity of Diet Prada, it was...
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Lungi Breaking Off Chains
SHOP LUNGI BREAKING OFF CHAINS I wore this lungi to TEDxChennai where the crowd hooted & cheered when I commenced the talk with a vanakkam. I've always pondered over how fashion fades but some...
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Desperate Letters To NIFT New Delhi
My previous account on the dark realities of neo-elitism at NIFT was met with polarised opinions. Firstly, quite a lot of students who identified with the article shared and thanked me for writing it....
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9 Years Later – Design Evolution of Purushu Arie Fashion Blog
CELEBRATING 9 YEARS OF PURUSHU ARIE FASHION BLOG 2009 URL in 2009 - http://purushu.blogspot.com Logo text was masked on Alexander McQueen SS2010 design. Dec 09 - 1st brand collaboration with Zodiac...
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Influence of Caste System in Clothing – Ancient India
PRE-VEDIC Most studies point out that modern Homo Sapiens developed in Africa some 200,000 years ago. Dating the earliest human migration to Indian mainland remains a matter of dispute but the most...
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Athleisure Kurta – Upcycle Old Clothes
Photo: Rajesh Thanikachalam | Location: Thirsty Crow, Chennai Used clothes taking up space in your drawer don’t always remain in donation worthy condition. Given the amount of resources it takes to...
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3 Ways Fashion Brands Are Trying Hard to Look Gucci in 2018
1. Flora & Fauna Embroidery Patchworks Since early 2010s majoritarian designers boasted how they’re hardcore minimalist and they found liberation in oneness – all that on backdrop of Normcore...
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Gender Neutral Installation – DYSCO x MIXX
SHOP LUNGI BREAKING OFF CHAINS Beyond Binary is a confluence of binary opposites that alters absolutist thought dimensions. Curves & edges, sharpeness & drape, femininity & masculinity –...
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Kalaignar Karunanidhi’s Clothing Politics
For most Thamizhians, fashion and style is beyond the paid manufactured trends found in magazines. Veshti clad Thamizh men are more likely to ask, “What’s Gucci my nigga? What’s Louis my killa?”...
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12 Funny, Weird & WTF Google Search Suggestions on Fashion
Google search suggestions are very useful but sometimes hilarious AF too! People turn to Google search with all sorts of weird and funny questions and luckily for us, Google predictions throw up quite...
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Influence of Caste System in Clothing – Medieval South India Before Sultanates
A lot of social transformations take place in Gupta period (240 CE – 590 CE), and the Brahminical four-fold varna system in ancient North India assumes the following characteristics: Caste is...
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Musicians Who Killed The Idea of Gendered Fashion
AXL ROSE So never mind the darkness, we still can find a way. Cause nothin lasts forever, even cold November rain. Besides Rowdy Roddy Piper of then WWF, Axl Rose was among the earliest personalities I...
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Who Buys These Runway Clothes?
ONE QUESTION THAT NEVER SEEMS TO DIE… WHO BUYS THESE RUNWAY CLOTHES? This is among the most circulated fashion memes in FB groups. Do only Nicky Minaj & Lady Gaga step out looking like oddballs...
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World’s Fastest Sari Drape
The easiest, fastest, and most comfortable way of draping a sari. This sari can be worn in 5 seconds! PLAY VIDEO Shop Learn More ARMHOLE SARI BY PURUSHU ARIE Model: Rupjyoti Gogoi | Video: Rajesh...
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Lungi Breaking Off Chains
SHOP LUNGI BREAKING OFF CHAINS I wore this lungi to TEDxChennai where the crowd hooted & cheered when I commenced the talk with a vanakkam. I've always pondered over how fashion fades but some...
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Fashion Illustrations: Instagram Fashion Influencers from North East India
Poor representation of North East region in mainstream fashion media is among the many riddles of Indian fashion industry. Most places in North East India are deprived of conventional fashion retailers...
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Changing Directions
Photo: Kumar, Model: Hemanth Sharma, Costume & Styling: Purushu Arie The shape of circle is often attributed to life. A circle seems way too orderly for the chain of random events that...
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