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Daadi Cool – Purushu x Vekkey feat. Himalaya Men Face & Beard Wash
November strides us through the glorious aura of rains. For the naturalists out there, Himalaya Men blends coconut water & aloe vera in their latest face & beard wash offering to keep the skin...
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Because You’re Wild
A shady legend, because unfamiliar. Thorns, twigs & leather. Subject of curiosity, because you’re wild. They’re forbidden, because drunk economics. Cancer is more economics. Crusade on cancer,...
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What To Do When Brands Don’t Pay Bloggers In Time?
I’ve been a blogger for eight years now – which is probably seven years of running behind payments and probably one year spent into actual blogging. It’s rather usual for brands to delay the payments...
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Fashion History: The Ancientwear We Still Adore
When we think of what’s stylish, there’s almost always a cutting edge component to it. What’s stylish is always either a new innovation or recycled trends. A new colour pigment is invented? Watch it...
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Giveaway – Purushu Arie Gender Neutral Clothing Worth INR 11,000
Time only seems to slip by like water. Living is merely building bridges to tomorrow, and perhaps burning down a few. Today is the bridge to tomorrow. This is water. David Foster Wallace’s words,...
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Diversity Report: Representation of Women in Indian Fashion Magazine Covers...
Fashion magazines, guilty of a very ugly past have appropriated empowerment & ethics in recent years. Back in April 2010, Vogue India’s cover titled The Dawn of Dusk was covered in large-scale...
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Mustache Under My Nose-Ring #PurushuAriePeople
MUSTACHE UNDER MY NOSE-RING Mustache under my nose ring is an attempt to create an inclusive- gender neutral community of fashion, design and beauty. The crux of this initiative is to break...
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Class & Caste Politics of Ponnadai/Thundu (Shawl/Towel)
THE GOLDEN CLOTH PONNADAI noun A traditional silk weave wrapped over shoulders to honour dignitaries. Origin: Thamizh, Ponn (gold) + Adai (cloth) Former Thamizh Nadu Chief Minister O. Panneerselvam...
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Finding Gucci Turbans & Hijabs offensive? Breathe in, breathe out & CHILL!
Tom Ford’s Gucci offended people back in late 90s for excessive skin & sexuality. In twenty-something years time, Gucci continues to offend people, this time for doing the polar opposite – covering...
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Custom Portraits by Purushu Arie
Illustrations by PURUSHU ARIE CUSTOM PORTRAITS Customise your photographs into hand drawn portraits by Purushu Arie. How It Works 1. Place an order. 2. Email your photo. 3. Receive your custom...
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Beyond Binary
RED CROP TOP RED CROP TOP CHOKE COLLAR CHOKE COLLAR BELL SLEEVE BLOUSE BELL SLEEVE BLOUSE BEYOND BINARY BEYOND BINARY Beyond Binary envisions birth of non-conforming pluralist energy in a collectivism...
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#AskPurushu
When I compared the fee structure of fashion colleges across India a decade ago, NIFT clearly stood out with the best balance of quality and money. NIFT, being a government autonomous body admits...
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5 Types of Plagiarism in Fashion Explained Through Diet Sabya & Desi Dior
I was literally laughing out loud reading the captions of Diet Sabya. Only a week in prior, I had stumbled on Desi Dior calling out plagiarism in fashion. Given the popularity of Diet Prada, it was...
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Lungi Breaking Off Chains
SHOP LUNGI BREAKING OFF CHAINS I wore this lungi to TEDxChennai where the crowd hooted & cheered when I commenced the talk with a vanakkam. I've always pondered over how fashion fades but some...
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Desperate Letters To NIFT New Delhi
My previous account on the dark realities of neo-elitism at NIFT was met with polarised opinions. Firstly, quite a lot of students who identified with the article shared and thanked me for writing it....
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Giveaway – Purushu Arie Gender Neutral Clothing Worth INR 11,000
Time only seems to slip by like water. Living is merely building bridges to tomorrow, and perhaps burning down a few. Today is the bridge to tomorrow. This is water. David Foster Wallace’s words,...
View ArticleClik here to view.
Diversity Report: Representation of Women in Indian Fashion Magazine Covers...
Fashion magazines, guilty of a very ugly past have appropriated empowerment & ethics in recent years. Back in April 2010, Vogue India’s cover titled The Dawn of Dusk was covered in large-scale...
View ArticleClik here to view.
Mustache Under My Nose-Ring #PurushuAriePeople
MUSTACHE UNDER MY NOSE-RING Mustache under my nose ring is an attempt to create an inclusive- gender neutral community of fashion, design and beauty. The crux of this initiative is to break...
View ArticleClik here to view.
Class & Caste Politics of Ponnadai/Thundu (Shawl/Towel)
THE GOLDEN CLOTH PONNADAI noun A traditional silk weave wrapped over shoulders to honour dignitaries. Origin: Thamizh, Ponn (gold) + Adai (cloth) Former Thamizh Nadu Chief Minister O. Panneerselvam...
View ArticleClik here to view.
Finding Gucci Turbans & Hijabs offensive? Breathe in, breathe out & CHILL!
Tom Ford’s Gucci offended people back in late 90s for excessive skin & sexuality. In twenty-something years time, Gucci continues to offend people, this time for doing the polar opposite – covering...
View Article