1. Flora & Fauna Embroidery Patchworks

Since early 2010s majoritarian designers boasted how they’re hardcore minimalist and they found liberation in oneness – all that on backdrop of Normcore phenomenon, which in few years evolved into Athleisure with sportswear influences. Bold & colourful flora and fauna patchwork was the last element to be relevant in that design direction. But then, Alessandro Michelle happened to Gucci, and now several self-proclaimed Bollywood celebrity stylists to other heritage authentic labels are incorporating flora and fauna embroidery & patchworks to look as Gucci as possible. Their minimalism got Guccified – Flowers, honeybees, snakes are everywhere in 2018 clothing.

ROSES ARE RED,

SUIT MODIFIED IN BLUE,

TROUSERS ARE SHORTER,

& THEY THOUGHT WORLD WON’T KNOW?

Lessons from @madison_onpeddar (who blocked us btw) on how to copy a @gucci trouser suit and not get caught. Tip one : change the colour Tip two : make the trousers shorter. And voila! xoxo #copycat #copy #ripoff #designerknockoff #knockoff #shameshame #samesame #gucci #madisononpedder #madeinbandra

A post shared by Desi Dior (@desidior) on Jul 19, 2018 at 10:23pm PDT

STUNG BY #GANDI #COPY – SHAHID KAPOOR

Major Guts! . Can someone tag the stylist/Designer of @shahidkapoor’s Gucci-from-Daryaganj look? . #gandi #dietsabya #🤔 #🤢 #guts

A post shared by Diet Sabya (@dietsabya) on Jul 13, 2018 at 6:46am PDT

Not inspired by गुच्ची at all 🤣 . . Left: @gucci right: @casapopofficial . . #dietsabya #gandi #copy #🤢

A post shared by Diet Sabya (@dietsabya) on Jul 10, 2018 at 3:57am PDT

2. Green & Red Combo

Gucci is an Italian luxury brand founded in Florence in 1921. It only comes naturally for the brand to position green and red colour combinations as a major branding identity. It only comes naturally to unoriginal minds to flood their collections with green-red combos. Trying hard to look G-U-C-C-I?

Congratulations Gucci! You got Forever21, a Los Angeles, California headquartered brand to wear the colours of Italy!

3. Multi-Coloured Stripes

Multi-coloured stripes on hems, collars, plackets, shoes, bags and other accessories – are a major Gucci 2018 revolution. But then stripes are stripes and stripes are easiest to replicate and getaway with. Hence, it’s the most copied Gucci element in 2018.

This iconic Gucci stripe tshirt inspired several others. Left: Gucci, Right Top: Pull & Bear, Bershka, River Island. Right Bottom: Topshop, Zara, Topshop

Guess even went on to copy the classic square ‘G’, the diamond-shaped repeating pattern with interlocking G’s!! Left: Guess, Right: Gucci

India’s serial copy cat desginer label Falguni Shane Peacock tried to play it clever only to be busted by Diet Sabya!

TURNS OUT, BIGGEST FASHION TREND OF THE YEAR 2018 ISN’T A STYLE BUT A BRAND – GUCCI! CONGRATULATIONS ALESSANDRO MICHELE, YOUR ART RULES THEIR FATE!

The post 3 Ways Fashion Brands Are Trying Hard to Look Gucci in 2018 appeared first on Purushu Arie.