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Hello, 2016 Fashion Trends

Out with the old and in with the new. The New Year is a perfect time to retire some of our old ways and move forward with fresh ideas. Dear fashion, it’s time to say goodbye to 2015 and hello to 2016....

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Tribute To Grace Coddington's Glorious 30 Years at Vogue

After almost 30 years as the creative director of Vogue US, Grace Coddington is now stepping down from her prestigious position owing to have the liberty to work on different projects outside the Conde...

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Fashion Illustration - Deepika Padukone in Fiery Red Suit

I've always wondered about why women are expected to wear cumbersome floor sweeping dresses at red-carpet events when men are comfortable in sharply tailored tuxedos. Of course, it's a result of gender...

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Fashion Illustration - Katrina Kaif in Dolce & Gabbana

Fashion illustration - Katrina Kaif in frootie Dolce & Gabbana dress

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Has Vogue India Employed A Casteist Social Media Manager?

  As a fashion blogger and gender neutral fashion designer, I’ve strongly raised my voice on gender dichotomy in recent years. However, I’ve never tweeted much about casteism. I’ve heard from people on...

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Are Apple Watches a Threat to Luxury Time pieces?

We live in a technology driven world, so it was no surprise when Smartwatches, a computerized version of wrist watches is being regarded as the next big thing in the world of time pieces. You may be...

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How To Become A Fashion Blogger – 2016 Edition

I usually suck at remembering dates and anniversaries but somehow I manage to recollect this one just in time – as of April 2016, Purushu Arie fashion blog completes 7 years! Fashion bloggers usually...

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Success of Vetements has exposed a generation of fashion victims

Vetements is one of the smartest fashion brands to happen in recent years. The brand’s anti-fashion philosophy may not be completely new but the brand’s approach is quite fresh. Vetements has managed...

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Fashion Illustration – Rihanna Wearing Marc Jacobs SS16 for Vogue UK

While scrolling through Marc Jacob’s Tumblr account last week, I stumbled upon Rihanna wearing Marc’s spring 16 creation for Vogue UK editorial spread. The embellished denim shirt look in some ways...

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Links à la Mode, April 28

Links à la Mode, April 28 Abroad Outlook: Your Guide to a French Vacation at Home The Antisocialista: Keep Calm and Iron On Cat Eyes & Skinny Jeans: {Beauty Board} Nude Lips Christie Moeller: When...

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In Defence of Nipples

Earlier this week, Facebook removed an image from my page because it didn’t follow the Facebook Community Standards. It was a beautiful photograph of Native American tribal women in their traditional...

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Here is A Simple Trick To Pull Off Lavender Lipstick

When was the last time a billion people came together to decode a lipstick hue? Ever since Aishwarya Rai sported Lavender lipstick at Cannes 2016, lavender is a trending keyword in online shopping for...

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Should You Buy This or That? Here’s Your Crash Course For Summer Holiday...

Warm weather calls for something new in the wardrobe. With vacation plans knocking our doors, summer shopping tops the priority charts. We’re all lazy suckers when it comes to shopping and I am guilty...

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Gender Roles, Gender Neutrality, Feminism, Lisa Haydon… What Else Is Trending...

What else is trending right now? Red. A red shirt to be particular. Following the minimalist resurgence of post-recession era in late 2000s, the fierce colour was reduced to Valentine’s Day outfit in...

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Links à la Mode, May 19

Links à la Mode, May 19 Aaveplaneetta: Bleach Your Hair With Less Damage Abroad Outlook: The Grace Effect | A Grace Kelly Style Guide Aesthetic Distance: Everything You Want to Know About Having...

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Dare to Look Beyond Feminism

I proudly tell people that I am a fashion designer, fashion blogger, artist, atheist, libertarian, humanist and feminist. It’s been a while since I’ve distanced myself from the F-word though. Public...

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Gucci’s New Direction Is Bad News For Fast Fashion

Madness is like gravity. All it takes is a little push. Ask anyone who’s working in fashion industry, they’ll tell you how fashion is madness. The meaning lies beyond the temperament of language… But...

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Top Things To Look For In A Luxury Watch

There comes a time in all our lives when checking the time on our mobile phones just doesn’t cut it anymore. You need the real deal. You need a bona fide luxury watch. If you’re standing on the brink...

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UrbanClap Comes Out In Support Of True Love With An Emotional Video

In the wake of Orlando shooting, I stand at a breakeven point, forcing myself to trust in righteousness of humanity. Choice between life and death is simple. Every human would choose life unless...

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Hedonism of Youth

A lungi skirt, dhoti trousers and lungi pants – all gender neutral; what kind of men are ready for these clothes? Why only men? I no longer have a gender in mind when I design clothes. It’s mostly...

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