Clik here to view.
TOPLESS PROTESTERS CRASH NINA RICCI SS2014 RUNWAY
Like drugs and rock-n-roll, nudity and fashion go hand-in-hand. It isn’t an ad-campaign or wardrobe malfunction that sparked the hullabaloo this time but two topless protesters who stormed into Nina...
View ArticleClik here to view.
IDENTITY CRISIS
“Don’t live to impress others, live to express yourself.”I owe this article to Dilli, dil se.Thumb Rule: The (sometimes harsh & critical) views expressed in this article are targeted at the general...
View ArticleClik here to view.
Which city is haute? Delhi or Mumbai?
Legendary fashion designer Coco Chanel famously quoted that fashion is not something that exists in dresses only but fashion is in the sky, in the street, fashion has to do with ideas and what is...
View ArticleClik here to view.
25 reasons why tablets are a better way to fashion blogging
With my reliable laptop around, I was never really keen on investing in a tablet. It’s only after spending couple of years in fashion weeks that I made up my mind - sooner I invest in a tablet, the...
View ArticleClik here to view.
5 reasons to shop at Louis Philippe this season
Off late, my curiosity for retail fashion segment has escalated like never before. It’s an industry where designers are thrust into an environment of controlled creativity; constraints that offer an...
View ArticleClik here to view.
GETTING FEATURED IN IFB LINKS A LA MODE IS A SWEET WAY TO END 2013!
New Year ChicThe New Year always makes us think about the way we spend our time. Did we make the most of the year? What were the best memories? Who dressed the best? What needs to change? This week's...
View ArticleClik here to view.
Revival of Veshti
THE VESHTIThe omnipresent white rectangular traditional costume of South Indian men – the veshti is nowhere to be found in our fast paced urban lifestyle in Chennai, but was discernible everywhere this...
View ArticleClik here to view.
Trendy Sunglasses from Lenskart.com
Spring is just around the corner and even before we could rejoice the thought, the sun is already peeking out from behind the clouds. The time is just perfect to make the first important summer buy of...
View ArticleClik here to view.
Tradition vs Innovation in Fashion
Gone are the days when people would pay newspapers to get their ads published in classifieds, today we can post free ads in India or anywhere across the world using the internet. The cumbersome window...
View ArticleClik here to view.
IFB Links a la Mode - February 20th
FW FTWWith New York and London Fashion Weeks all over, and as we head into Milan and Paris, excitement for the fall is all a buzz on the internet. Of course it's easy to get overwhelmed with all the...
View ArticleClik here to view.
Shop Radiant Orchid for Men with Discount Coupons from Indiancoupons.com
Most stores have long since wrapped up their end of season sale. The fresh spring-summer 2014 trends have already started to adorn the store racks. Pantone colour of the year – Radiant Orchid is the...
View ArticleClik here to view.
CORPORATE FRIDAY DRESSING WITH KOREAN INFLUENCE - IN ASSOCIATION WITH...
5TH ANNIVERSARYAs of April 2014, the blog Purushu Arie celebrates its 5th anniversary. I take this opportunity to thank all my readers, the brands and PR that I've worked with, friends and family for...
View ArticleClik here to view.
Nike Tiempo 94 launch with Marco Materazzi in Mumbai
May 25th 2014 offered a stunning Champions League final which also marked the celebration of Real Madrid’s La Decima feat. However, for me the football fever began few hours earlier in the evening as I...
View ArticleClik here to view.
Featured in The Hindu Metroplus - 2nd June 2014
For most people born and raised in Chennai, The Hindu isn't just a newspaper but an emotion. The daily has been a part of our household for quite sometime now and I feel elated that my blog and I were...
View ArticleClik here to view.
The loot is on with coupons from Zoutons.com
Couponing has become a must if you shop online frequently. After all, who doesn’t want to wind up their shopping with a good discount deal and save some extra bucks? Zoutons.com is the latest coupons...
View ArticleClik here to view.
Fastrack Watches From Watchkart.com at Flat 25% Off
Fastrack by Titan has established itself as the largest youth brand in India with its young, fresh and funky watch designs at an affordable price range. From square and serious to zigzag and funky,...
View ArticleClik here to view.
Manish Malhotra - Shree Raj Mahal Jewellers India Couture Week 2014
Former Miss India Kanishta Dhankar in Manish Malhotra's creations at Shree Raj Mahal Jewellers India Couture Week 2014Ace fashion designer Manish Malhotra showcased his couture collection titled...
View ArticleClik here to view.
Fashion Designer’s Travelogue with Moto G
LOOKING AHEADSometimes, tough phases in life help you decide on which bridge to cross and which to burn. After serving as a fashion designer with the Lee Cooper team in Mumbai for a year, I have...
View ArticleClik here to view.
Glamorizing Violence is More Shock Than Chic
A fashion photographer and self proclaimed human rights activist drew inspiration from the gruesome 2012 Nirbhaya gang rape incident that still hits a raw nerve in India.MORE SHOCKING THAN CHICFashion...
View ArticleClik here to view.
Featured in Hindustan Times Brunch - August 3 2014
Hindustan Times Brunch featured a very interesting story about bloggers who boldly reject common stereotypes associated with fashion blogging. I was featured as a part of the story titled 'FASHION...
View Article